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Article marketing - Wikipedia, the free encyclopedia

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<h1 id="firstHeading" class="firstHeading">Article marketing</h1>


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<div style="text-align:left;"><b>This article has multiple issues.</b> Please help <b><a href="http://en.wikipedia.org/w/index.php?title=Article_marketing&action=edit" class="external text" rel="nofollow">improve it</a></b> or discuss these issues on the <b><a href="/wiki/Talk:Article_marketing" title="Talk:Article marketing">talk page</a></b>.</div>
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<li>It needs <b>additional <a href="/wiki/Wikipedia:Citing_sources" title="Wikipedia:Citing sources">references or sources</a> for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a>.</b> <small>Tagged since October 2008.</small></li>
<li>It may contain <b><a href="/wiki/Wikipedia:No_original_research" title="Wikipedia:No original research">original research</a></b> or <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">unverifiable claims</a>. <small>Tagged since October 2008.</small></li>
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<p><b>Article marketing</b> is a type of <a href="/wiki/Advertising" title="Advertising">advertising</a> in which businesses write short <a href="/wiki/Article_(publishing)" title="Article (publishing)">articles</a> related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a <i>bio box</i> and <i>byline</i> (collectively known as the resource box) that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.</p>
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<li class="toclevel-1 tocsection-1"><a href="#Traditional_Article_Marketing"><span class="tocnumber">1</span> <span class="toctext">Traditional Article Marketing</span></a></li>
<li class="toclevel-1 tocsection-2"><a href="#Internet_Article_Marketing"><span class="tocnumber">2</span> <span class="toctext">Internet Article Marketing</span></a></li>
<li class="toclevel-1 tocsection-3"><a href="#Commonly_Accepted_Article_Structure_and_Format"><span class="tocnumber">3</span> <span class="toctext">Commonly Accepted Article Structure and Format</span></a></li>
<li class="toclevel-1 tocsection-4"><a href="#See_also"><span class="tocnumber">4</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-5"><a href="#References"><span class="tocnumber">5</span> <span class="toctext">References</span></a></li>
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<h2><span class="editsection">[<a href="/w/index.php?title=Article_marketing&action=edit&section=1" title="Edit section: Traditional Article Marketing">edit</a>]</span> <span class="mw-headline" id="Traditional_Article_Marketing">Traditional Article Marketing</span></h2>
<p>Article marketing has been used by professionals for nearly as long as <a href="/wiki/Mass_media" title="Mass media">mass print</a> has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A local business provides useful content to the newspaper free of charge, and in return the newspaper prints the business' contact information with the article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.</p>
<p>For example, an accounting firm may market itself by writing an article entitled "The Top 10 Ways to Avoid Being Audited" and offering it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article entitled "How to Avoid Ice Damage to Your Roof this Winter" shortly before the winter season.</p>
<h2><span class="editsection">[<a href="/w/index.php?title=Article_marketing&action=edit&section=2" title="Edit section: Internet Article Marketing">edit</a>]</span> <span class="mw-headline" id="Internet_Article_Marketing">Internet Article Marketing</span></h2>
<p><b>Internet article marketing</b>, is an <a href="/wiki/Internet_marketing" title="Internet marketing">Internet marketing</a> technique to subtly advertise products and services via online <a href="/wiki/Article_directory" title="Article directory">article directories</a>. Most directories receive a high volume of traffic and are considered authority sites by search engines, which often results in submitted articles receiving substantial free traffic. These directories then pass on <a href="/wiki/PageRank" title="PageRank">PageRank</a> to the author's website and also sends traffic from readers.</p>
<p>Internet marketers will often try to maximize the results of an article marketing campaign by submitting their promotion to multiple article directories. However, most search engines filter <a href="/wiki/Duplicate_content" title="Duplicate content">duplicate content</a> to prevent the same content from appearing multiple times in searches. Some marketers try to circumvent this filter by creating multiple variations of an article, called <a href="/wiki/Article_spinning" title="Article spinning">article spinning</a>. By doing this, one article can theoretically gain traffic from multiple article directories. This method of article marketing is considered <a href="/wiki/Exploit_(computer_security)" title="Exploit (computer security)">black hat</a>.</p>
<p>Most forms of <a href="/wiki/Search_engine_optimization" title="Search engine optimization">search engine optimization</a> and <a href="/wiki/Internet_marketing" title="Internet marketing">Internet marketing</a> require a <a href="/wiki/Domain" title="Domain">domain</a>, hosting plan, and advertising budget. However, article marketing uses article directories as a free host and receives traffic via organic searches due to the directory's search engine authority. This can be very useful to new internet marketers as it does not require a big budget.<sup id="cite_ref-0" class="reference"><a href="#cite_note-0"><span>[</span>1<span>]</span></a></sup></p>
<h2><span class="editsection">[<a href="/w/index.php?title=Article_marketing&action=edit&section=3" title="Edit section: Commonly Accepted Article Structure and Format">edit</a>]</span> <span class="mw-headline" id="Commonly_Accepted_Article_Structure_and_Format">Commonly Accepted Article Structure and Format</span></h2>
<p>When publishing on the internet the most commonly accepted practice to writing articles is to write a catchy title and 450 to 550 words body. Since the primary goal behind article marketing is to get search engine traffic, authors generally incorporate relevant <a href="/wiki/Keywords" title="Keywords">keywords</a> or keyphrases inside their articles also. The generally accepted keyword density for most article directories is about 2 to 3% and anything above that can be considered as <a href="/wiki/Keyword_stuffing" title="Keyword stuffing">keyword stuffing</a>. Most articles directories currently do not accept <a href="/wiki/HTML_tags" title="HTML tags" class="mw-redirect">HTML tags</a> in the either the article's title or body.</p>
<h2><span class="editsection">[<a href="/w/index.php?title=Article_marketing&action=edit&section=4" title="Edit section: See also">edit</a>]</span> <span class="mw-headline" id="See_also">See also</span></h2>
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<li><a href="/wiki/E-zine" title="E-zine" class="mw-redirect">e-zine</a></li>
<li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li>
<li><a href="/wiki/Geo_(marketing)" title="Geo (marketing)">Geo (marketing)</a></li>
<li><a href="/wiki/Marketing" title="Marketing">Marketing</a></li>
<li><a href="/wiki/Web_syndication" title="Web syndication">Web syndication</a></li>
<li><a href="/wiki/Article_directory" title="Article directory">Article directory</a></li>
<li><a href="/wiki/Article_video_marketing" title="Article video marketing">Article video marketing</a></li>
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<h2><span class="editsection">[<a href="/w/index.php?title=Article_marketing&action=edit&section=5" title="Edit section: References">edit</a>]</span> <span class="mw-headline" id="References">References</span></h2>
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<li id="cite_note-0"><b><a href="#cite_ref-0">^</a></b> <a href="http://www.sun.com/980713/webwriting/index.html" class="external text" rel="nofollow">Sun Microsystem's "Writing for the Web"</a></li>
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